Process

Our research process is a nine-step cycle from the beginning of a new engagement to the implementation of recommended actions from research findings. We work most closely with you at the head and tail ends of this process, and independently on the rest. Some customers conclude the research with one cycle, but most repeat it on a regular basis in order to measure market response to changes they make in their strategy and tactics, to watch for changes by their competitors, and to have a continually up-to-date source of independent competitive intelligence to drive tactical and strategic planning throughout the company.

​Click here to download our Getting Started Guide for new clients.​​​